The task
UltraSight, a pioneer in digital health transforming cardiac imaging with artificial intelligence, hired Luna Public Relations to create a PR plan that would ready the U.S. market for the introduction of the company’s real-time, AI cardiac guidance software for ultrasound devices, and establish a thought leadership platform for its CEO. Since the software was not yet available, Luna Public Relations was tasked with promoting the concept of real-time AI guidance for cardiac ultrasound, and the impact that it could one day have on healthcare and underserved communities.
The results
Created a thought leadership platform for the CEO that was displayed on a range of healthcare technology media outlets including MedCity News, HIT Consultant, MedDevice Online and Radiology Today
Established a media presence and generated coverage surrounding UltraSight’s key milestones including being awarded FDA 510(k) Clearance and CE Mark, as well as important partnerships and studies, such as recording an astronaut’s heart in microgravity
Worked with leadership to develop a voice for the brand and craft messaging where none had existed previously
Developed a full-scale PR and social media program to curate content, gain industry credibility and increase followers on LinkedIn and Twitter
Coverage secured in:
