The task
SpotitEarly, a biotech startup focused on transforming cancer screening by harnessing the power of artificial intelligence and canines to detect cancer early in breath samples, brought Luna Public Relations on board to launch a limited PR campaign announcing the results of a successful study that was published in a scientific journal.
The results
Developed and launched a media activation plan to promote the study, and achieved unprecedented coverage for the startup, including two articles on MSN.com, as well as feature stories in Axios, Fierce Healthcare and Science News
Provided strategic recommendations on how to build on the successes of the study announcement to create a sustained presence in the media that cover biotech, healthcare and oncology, as well as mainstream news and business outlets to target investors
Coverage secured in:
