GetInsured is a leading provider of health insurance marketplace technology for state governments. The company powers the state-based health insurance exchanges of California, Minnesota, Idaho, Washington State, Nevada, Pennsylvania and New Jersey – so that residents of those states can sign up for healthcare coverage. Luna Public Relations was tasked with making a name for the company in public sector healthcare, developing a thought leadership platform to elevate the CEO, and creating local interest in state-based health insurance exchanges – all while carefully toeing the line to appeal to traditional “red” states, “blue” states and “purple” states.