The task
CURE Epilepsy, the leading nonprofit organization in epilepsy research, brought Luna Public Relations on board to start a national conversation about epilepsy by bringing media attention to the organization’s leaders and telling their stories. The task also included building media awareness about the organization’s research initiatives, highlighting its impact on those living with epilepsy, and amplifying the organization’s position as the nonprofit leader in epilepsy research.
The results
Positioned CURE Epilepsy spokesperson as a leader in epilepsy research
Generated media interest and secured coverage in leading outlets such NPR's "What's Health Got To Do With It?" podcast, Inside Philanthropy, Fox News, Discover Magazine and The Economist
Developed, pitched and secured coverage on important topics such as brain health and cognition, Sudden Unexpected Death in Epilepsy (SUDEP), post-traumatic epilepsy and infantile spasms
Created PR campaign, Say The Word #SayEpilepsy, to encourage the public not to shy away from the uncomfortableness associated with a discussion surrounding epilepsy
Coverage secured in:
