The task
AdExchanger.com, an award-winning media and events company, tasked Luna Public Relations with managing press at the company’s leading NYC conferences and calling attention to key issues in digital marketing technology.
The results
Positioned AdExchanger as the leading voice covering how technology and data are transforming digital media and advertising, resulting in more than 290,000 monthly unique subscribers
Called attention to reports issued by AdExchanger’s research practice on topics such as AI, General Data Protection Regulation (GDPR), mobile advertising, deployment of data management platforms, privacy, cybersecurity and fraud
Secured coverage and media attendance at AdExchanger events from journalists at outlets such as Wall Street Journal, Business Insider, BBC News, PBS, CMSWire, Digiday, Barron’s, AdvertisingAge, Adweek and MediaPost
Coverage secured in:
