The task
Luna Public Relations was hired by an agency partner to support A Place For Mom in their efforts to increase awareness and advocate for people caring for elderly family members, as well as to raise the company’s profile in the senior living industry, and promote the stories and experiences of celebrity spokeswoman Joan Lunden.
The results
Arranged in-person interview with celebrity spokeswoman Joan Lunden in People.com; coverage was picked up by Yahoo! Entertainment and Yahoo! News, resulting in 400 social shares of placement along (total coverage views estimated at 2.6 million)
Generated 60+ placements with total coverage estimated at 3.23 million with 500+ social shares of news articles; PR activations included company expansion / hiring announcement, new leadership team appointees, and outreach to national consumer lifestyle media
Secured media interviews with Senior Housing News, McKinight’s Senior Living and Kansas City Business Journal, among others
Coverage secured in:
